Floofin' in April, May & June

2022 SPRING FOR A LONDON FLORIST

Okay, so yep. It’s been so many months since I did this. And in true GORGEOUS Eloise style, I went and worked myself a little bit too much only to burn out. BUT I have so many gorgeous things to show, and I’ve been so happy and proud of the work I’ve made. Plus, I have an exciting summer lined up. WHERHAY!

I know I am so lucky, I have a roof over my head, a studio, friends and loving family but I have found figuring out transitioning from pandemic garage florals, to just event garage florals really bloody hard. I have SO enjoyed meeting all the clients, brides, grooms and all the events I have done, but I’ve taken all the rejection so personally BUT I am learning that it’s just damn business, baby! And I am GROWING, maybe not as much as I’d hoped, but I am attracting clients who like me, and that’s been really very boosting.

I have been lucky enough to take a step back from constant worrying about money, and freelance for some amazing florists and companies. Working long days, but having so much fun as the weight of admin/ business extras isn’t there and i can just be a really great florist!

So bright sides. There’s so many bright sides, I had worked on so many amazing weddings, events recently! I’ve also had THE ABSOLUTE PLEASURE of freelancing for some gorgeous people and florists and have started putting thing I want into my calendar. I have booked TWO holidays, AND I’ve been accepted into counselling college for my level 3. I ALSO…looking to locate my house closer to the sea, but still keep my studio in London.

Right, so instead of talking about what I’ve been up to.. LET’S TALK ABOUT THIS SEASON! wowowowow, it has popped off in the farms, the market and you can deffo just see it in peoples gardens! The roses, the rosesssss! Holy Hocks are on their way. Seas of Alliums (well, they’re kinda over now), nigella, alchemilla, cornflower (man, the black cornflower has been so outrageous this year). The sweetpeas, oh man, the scented peassss- it’s just endless what gorheous things we’re getting. SUMMER FLOWERS. I just can’t. I CAN’T WAIT TO GET ALL THE STEMS!

WHAT I’VE BEEN SEEING IN EVENT FLOWERS THIS SEASON

YES, yes the humble Peony is used and used and used. I get it, we all love a peony. I really do, and I want to bitch and moan about how overused the peony is but my god, it’s gorgeous. Normally, I only like sabonne peonies (single petal ones) but this year, I have so enjoyed the bounty of fluffy whites, pinks and reds throughout weddings.

However, as we move away form Peony season I wanted to talk to you about looking after your wedding bouquets with soft summer stems in them. The garden roses are out, most likely you’ll have sweet peas in your bouquets, or even the next wave of cosmos, stocks, nigella, calendula.. LOADS OF MEADOW MIX- a fave! So, here’s how to save your wedding bouquet..

HOW TO SAVE YOUR WEDDING BOUQUET

  1. When it arrives, keep it in water until you start taking photo and make sure the water is patted off the stems gently. Do not completely dry, just enough so it doesn’t drip/ stain your clothing.

  2. Be careful with it, imagine it’s delicate flowers that have come from a seed in the ground. Hold it firmly in your hands, and make sure not to crush it or bash it into doors/ seats/ annoying peoples faces etc.

  3. Let someone else hold it when you’re talking to people for a while. Ask someone in your party to look after the bouquet throughout the day for you. They can have a kilner jar that they put it back into so its in water regularly. And they can make sure it isn’t left on a table somewhere, melting away.

  4. The pint glass. The humble pint glass. Right, so it doesn’t have to be a basic pint glass. But whatever vessel your bouquets were dropped off in, make sure they’re filled with water and around the venues so you can use it as an arrangement or just there is a vessel it fits into so you can keep it hydrated and cool when you’re chatting/ kissing/ eating/ dancing.

  5. If you’re gonna chuck it, you want it to look good. So just make sure to keep it as gorge as possible. No one wants to catch the bouquet that’s half dead, you want it to live through the whole event. Even in someone else’s hands!

  6. If it has lasted the day, take it home. Hang it upside down in a warm, dark place in the house, and wait for it to dry out. Wait three weeks, take it down, and then place it in a gorgeous vase without any water. Now you’ve got it forever!

Right, I’m off to GLASTONBURY

ELOISE MCKINNA